Privacy
Privacy policy
How Challenging Expectations Ltd collects and uses personal information through quentinhunter.com, and your rights over it. Last updated 12 November 2026.
Who I am
quentinhunter.com is run by Quentin Hunter through Challenging Expectations Ltd, registered in England and Wales, company number 05474283. Registered office: Cherusker, Chestnut Way, Bramley, Guildford, Surrey GU5 0JS. In this policy "I", "me" and "my" mean Quentin Hunter and Challenging Expectations Ltd, which is the controller of your personal information. Challenging Expectations Ltd is registered with the Information Commissioner's Office, reference ZB056449.
The quickest way to reach me about anything in this policy, including a request to see or delete your information, is the contact form. You can also write to me at the registered office above.
What I collect and why
| When | What I collect | Why I use it | Lawful basis |
|---|---|---|---|
| You send a message through the contact form | Name, email, phone number if you give it, company and your message | To reply, and if we go on to work together, to plan and run the work | Legitimate interests (replying to enquiries) and steps before entering a contract |
| You take the Growth Score or the AI Profit Finder | Your answers, name, email, business name and anything you tell me about the business | To work out your score, write your report and email it to you. I only send follow-up emails about your results if you tick the box asking for them | Steps you ask me to take (your score and report). Follow-up emails: your consent, which you can withdraw at any time by unsubscribing |
| You apply for a funded AI assessment | Your answers on the application form, name, email and business details | To decide whether to offer a funded assessment, email you about it and prepare for the call | Legitimate interests and steps before entering a contract |
| You book a call | Name, email and any answers you give when booking (collected by Calendly) | To hold the call and prepare for it | Legitimate interests and steps before entering a contract |
| You subscribe to the newsletter | Email address and, if given, name | To send the newsletter | Consent. Every issue has an unsubscribe link |
| We work together | Contact, billing and project details | To deliver the work, invoice and keep proper records | Contract and legal obligation (tax and company records) |
| You browse the site | Pages viewed, approximate location, device and browser type, without cookies | To see which pages are used and keep the site working and secure | Legitimate interests |
| You accept cookies | Cookie and device identifiers, pages viewed, how you arrived and actions such as form submissions | To measure visits and advertising, show my adverts to people who have visited, and identify businesses that visit (see below) | Consent, which you can withdraw at any time through Cookie settings in the footer |
Identifying businesses that visit
If you accept cookies, the site also runs visitor identification tools from Apollo and from AHA (which loads a tool called Leadsy). They use your IP address and device information, matched against their own business databases, to suggest which company, and sometimes which person, has visited. I may use this to contact businesses that seem interested in my services. If you choose "No thanks", none of these tools load.
AI reports
To write Growth Score and AI Profit Finder reports, your scores and any description of your business are sent through OpenRouter to an AI model, which drafts the text. Your name and email address are not included in what is sent.
The AI assessment application is checked automatically against a few simple criteria to decide whether a funded slot can be offered straight away. It has no legal effect on you, and if you think it got it wrong, get in touch and I'll look at it myself.
Who I share it with
I don't sell your information or pass it to anyone for their own marketing. I use these suppliers to run the site and the business. They handle information on my behalf, under contract, unless marked otherwise.
| Supplier | What they do |
|---|---|
| Vercel | Hosts the website and provides cookie-free visitor statistics |
| Supabase | Stores Growth Score, AI Profit Finder and AI assessment results |
| HighLevel (LeadConnector) | Runs the contact form and stores enquiries |
| Postmark | Sends report and follow-up emails |
| OpenRouter and the AI model providers it uses | Drafts report text from your scores |
| Calendly | Call booking |
| beehiiv | Newsletter |
| Stripe | Took payment for paid reports in the past |
| Google (Tag Manager, Analytics, Ads) | Measures visits and advertising. Only if you accept cookies |
| Meta and Reddit | Measure adverts and show my adverts to past visitors. They also use the data for their own purposes as independent controllers. Only if you accept cookies |
| Apollo, AHA and Leadsy | Visitor identification, as described above. Only if you accept cookies |
I may also share information with my accountant and professional advisers, or where the law requires it.
Information sent outside the UK
Several of these suppliers are based in the United States or store data there. Where that happens, the transfer is protected by the UK Extension to the EU-US Data Privacy Framework, the UK International Data Transfer Agreement or Addendum, or another safeguard recognised under UK law.
How long I keep it
| Information | Kept for |
|---|---|
| Enquiries, Growth Score, AI Profit Finder and assessment details, if we don't go on to work together | Two years after we were last in touch, then deleted |
| Client records | Six years after the work ends, for tax and company records |
| Newsletter subscription | Until you unsubscribe |
| Analytics and advertising data | As set in each tool. Google Analytics keeps event data for no more than 14 months. Cookie lifetimes are in the cookie policy |
Your rights
You can ask me to:
- give you a copy of the personal information I hold about you
- correct anything that's wrong
- delete your information
- restrict how I use it, or object to my using it (including an absolute right to stop marketing emails)
- send it to you or another organisation in a commonly used format
- withdraw your consent, where that is the basis, without affecting what happened before
Use the contact form. I'll reply within one month and won't charge unless a request is clearly unfounded or excessive.
Complaints
If you're unhappy with how I've handled your information, please tell me first so I can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Children
This site is for businesses and isn't aimed at anyone under 18.
Changes
I'll update this policy when the way I use information changes, and change the date at the top.